People First
People are our greatest why. We exist to serve, love & add value to everyone who interacts with our brand.
The Ivory & Deene Family
Collaborating with you to curate beautiful spaces for your people. Rooms where memories are woven, ideas are birthed and joy is deepened.
Our Founders, Peter & Ruby
Our Ivory & Deene story dates back to 2002 when we found ourselves in the difficult position of having more expenditure than income. We began scouring weekly garage sales, identifying items with profit potential, photographing them and uploading them to eBay. The model quickly took off as we recognised a largely untapped online commerce market. In the midst of the largest shift in the history of commerce, we decided to use this online model to bring affordable luxury goods to homes across the country.
Ivory & Deene was born.
As demand began to soar, we realised it was time to regroup and consolidate our range to better suit the Australian market. Luxury products that were both affordable and accessible to all Australians. Products we loved.
Our first import of bed linen formed the foundation of the Ivory & Deene home and living range and, soon after, our website was launched.
The Ivory & Deene journey had begun!
Our range has since evolved with a sensitivity to the Australian market. Ivory & Deene continues to offer products with comfort, flair and opulence in mind.
Affordable luxury underpinned with quality.
Our Values
These are the values that we live by as a company. They guide our decisions, culture and approach to business.
Relentless Refinement
We’re never finished. We continually refine and elevate who we are, striving to be unmatched in the experiences, products, and value we provide to our customers.
Wow Moments
We are joy-makers and positivity pursuers. We craft a customer journey designed to leave a lasting, memorable impression.
Our foundation remains our love for God and the desire to demonstrate His love and goodness in everything we do.